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Understand channels and logins

A login is your sign-in; a channel is a place a brand can publish.

Think of it as the house's doors

A channel is one place a brand posts, like its Facebook Page or LinkedIn Page. A login is your own sign-in to that platform, and SME uses it to open those doors for you. One login can open several channels. If a login stops working, its channels wait until you log in again.

Connect a login to access platform destinations, then select a destination as a channel. Use this distinction when setting up where a brand can publish.

Connect, on the Channels tab, listing where SME can post

Connect a login first

Your login is personal to you and grants SME access on a platform. It can expose several Pages or profiles you are allowed to manage. A channel is one of those destinations after you choose it and associate it with a brand. your brand might connect a person’s Facebook login, then select the your brand Facebook Page as a channel.

Add a destination to a brand

  1. Open Connect, then Logins, and connect the required platform sign-in.
  2. Open Connect, then Channels.
  3. Under Where to post, select the destinations you want to add.
  4. Assign each selected destination to the brand that should publish there.
  5. Confirm the channel appears under that brand before composing.